The name opens the relationship.
Use it wherever the width allows comfortable reading: navigation, documents, communications, press and partners.
Un nom.
Deux signatures.
The full signature stays the first marker. The MDL monogram now takes the same Angelica C contours, for the spaces where the full name cannot breathe.
Voir les actifsThe full name, so we are recognised.
MDL for the favicon and compact formats.
Signatures
One hierarchy, never two logos competing.
MDL condenses the recognition.
The approved vertical construction is kept. Only the letters were corrected to belong to Angelica C, like the primary signature.
Variants
Three permitted tones, chosen by the ground — not by preference.
Space & size
The mark must stay recognisable before it fills the space.
Full signature
Keep at least one cap height of clear space around the drawing. Minimum width: 132 px on screen, or 32 mm in print.
Monogram
Keep a quarter of its width clear around the drawing. Minimum height: 32 px on its own; use the square icon from 16 px down.
Colour & type
The brand is a precise system, not a filter applied afterwards.
- Ink
#25211ESignature and text
- Clay
#A9512DVerbs and the alternate
- Paper
#FBF8F2Primary surface
- Ivory
#F4F1EABreathing surface
Angelica C
Only within the vector brand assets.
Skin is read across time.
Playfair Display
Headings, chapters and statements.
Understand · Consult · Treat · Follow
Inter
Navigation, explanation, data and actions.
Usage
A clear refusal protects recognition better than a long exception.
- Not allowedSetting MDL in another typeface.
Use the supplied asset; do not retype the letters.
- Not allowedStretching, compressing, slanting or outlining.
Keep the aspect ratio and the solid drawing exactly as they are.
- Not allowedAdding a circle, dots or an orbital symbol.
The previously proposed motif is not part of the brand.
- Not allowedLocking both signatures into a badge.
The wordmark and MDL have distinct roles; they do not decorate each other.
- Not allowedChanging the palette or adding an effect.
No gradients, shadows, metal, texture or low contrast.
Assets
Download the right file, then keep its name and its proportions.
Primary signature
Mastheads, documents, press and partners
MDL monogram
Compact formats, secondary marker and small marking
Square icons
Favicon, shortcut, social profile and app surfaces
The right asset.
No interpretation needed.
For a co-signature, a press placement, or any use this guide does not cover, request approval before publishing.